What is market research?  Why is it important?  NITAAC’s latest video series answers all this and more.  When going through the acquisition process, FAR part 7.102 requires that agencies perform acquisition planning and conduct market research for all procurements. Information technology is changing at a record pace and conducting market research is an essential step towards receiving the best solution to support agency needs while maximizing competition.

📽️ Part 1: Market Research Requirements
📽️ Part 2: Conduct Market Research

Access the videos in the playlist here to gain a better understanding of what market research is, and the policies and procedures that govern this process for government agencies.